Social Media For Partners: Tips to Getting More Social Media Traffic Organically

Generate more traffic to your website and effectively promote your services without paying for advertising

As an Employment Hero partner referring our solutions or offering employment services, your website can (and should) be one of your best lead generation tools.

You might be concerned about the potential cost of advertising but don’t realise that you could actually be generating a similar amount of traffic — without the price tag.

Here’s some tips to help you promote your HR, payroll and wider services without investing heavily in outsourcing marketing assistance or paying for per-click advertising.

1. Choose the Right Channels

Start small and think about where your clients actually spend their time.

• LinkedIn is great for business updates, thought leadership, and B2B conversations.
• Facebook supports community engagement and testimonials.
• TikTok & YouTube offer short-form and long-form video for educational content, but can be more time-intensive and harder to build a business base.

For example, share insights on payroll compliance or HR trends on LinkedIn. Use video content for ‘how-to’ content, such as “Explaining Single Touch Payroll in 60 Seconds”.

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2. Keep Your Branding Consistent

Consistent branding builds recognition and trust over time. When talking about Employment Hero services, always ensure you’re leveraging the logos alongside your own (and use our Content and Republishing Guide if you need help on how to do this). 

• Use your brand’s logo, colours, and fonts across all platforms.
• Position yourself as an expert alongside Employment Hero - mention the partnership in bios, banners and tag us in posts where relevant. 
• Make sure your bios and business info are up to date everywhere, including always using the same call-to-action (CTA).

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3. Connect with Industry Influencers

Engaging with relevant voices within the same industry helps to expand your reach organically. Why not:

• Start with the Hero Partner Community, and connect with other Employment Hero partners to start engaging across social media channels together.
• Follow and interact with other leaders in HR, payroll, or the SME space.
• Share their content with your own take to stay visible in key circles.
• Build rapport by commenting thoughtfully on industry conversations.

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4. Share Helpful, Original Content

Make sure you’re creating content that will drive value for prospective clients. When you can share and communicate value, you’ll gain more traction.

• Post tips, FAQs, and stories about how you solve client challenges.
• Create simple guides or infographics tailored to your audience (and use those on the Partner Resources Site to your advantage here).
• Use tools like Canva or ChatGPT to streamline content creation.

Consider creating simple posts like “3 things to be aware of this EOFY” that position you as knowledgeable and compliant, or even share success stories from clients that you’ve helped to refer and onboard with Employment Hero: “How we helped to save this hospitality business 10 hours a week on payroll processing”. 

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5. Always Include a Call-to-Action (CTA)

If you’re wanting to drive revenue, tell your audience what you want them to do. Always consider where you want them to land; if you’re referring to Employment Hero, don’t link to an Employment Hero form or website - you want to collect their information first, so that you can vet the prospective client and then submit their details to the Partner Portal to be credited accordingly.

• Link to your website, calendar, or referral form.
• Directly invite them to get in touch with you or book a free call.

For example: “Need help staying compliant without the headache? Let’s chat - get in touch with me here.”

6. Be Consistent with your Posting Schedule

Consistency is key. Aim to post at least once a week on your chosen platform, and increase frequency as you settle into a rhythm and have more content to share. 

• Use your computer calendar to plan posts and content ahead of time.
• Consider recycling content every few months - but make sure that you space these out.
• If you don’t have fresh content, consider sharing a thought-provoking piece of content from an industry influencer and adding your own commentary.

Mix up your content - alternate between posting your own content, sharing Employment Hero’s content, and even make sure you’re using your Employment Hero partner benefits to your advantage. Consider promoting discounts to clients on social media every now and then to boost engagement and create a diverse picture of your business on social media.