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Social media is a powerful tool for amplifying your expertise and the solutions you represent. As a partner, your voice plays a crucial role in building awareness and trust for Employment Hero in local markets. This guide ensures that your communications remain consistent with our brand, while still allowing you to express your unique voice and value.
As a partner representing Employment Hero, your social media presence reflects both your business and ours. It is important that your communications align with the empowering image of the Employment Hero brand.
When referencing Employment Hero, always use the full brand name. Avoid abbreviations such as "EH" unless you're referencing a product-specific acronym that has been clearly introduced and contextualised. The term "Employment Hero" should be treated as a proper noun and written with capital letters in all instances.
When speaking about Employment Hero, it is important to make it clear that you are a partner and not a representative, employee, or spokesperson for the brand. Using phrases like "As an Employment Hero Partner..." or "Proud to partner with Employment Hero..." is a good way to maintain transparency and credibility.
Employment Hero enables partners with a suite of social media assets that are professionally designed and fully aligned with our brand guidelines. These assets have been developed to ensure visual consistency, messaging integrity, and ease of use across platforms. Where available, we strongly encourage partners to use these pre-approved materials to promote Employment Hero’s solutions and partnership. They are designed to help you make an impact while reinforcing brand trust and recognition.
However, we understand that there are times when partners may wish to create their own social media content tailored to specific audiences or campaigns. In these cases, partners are welcome to develop their own visuals and messaging, provided they follow our partner brand guidelines carefully. These guidelines outline the correct use of approved Partner Badges and Employment Hero logo, along with important considerations around brand tone, clarity, and accuracy.
If creating your own assets, please ensure that they are shared from your business perspective and not in a way that suggests you represent the Employment Hero brand directly. Avoid positioning your content to look or sound as though it was published by Employment Hero itself. Instead, make it clear that you are a partner sharing valuable insights, products, or services offered through the Employment Hero platform.
In addition to brand-focused posts, many partners use social media to highlight Employment Hero’s product features and how they help solve everyday business problems. This is an excellent way to start conversations with your audience, build credibility as a solution provider, and generate interest in what Employment Hero can offer.
To make this easy, we provide graphics that showcase key Employment Hero solutions. Each campaign is built around a core insight or pain point that resonates with business owners, HR professionals, and payroll specialists. You can access the full suite of graphics here. These assets have been designed and approved for partner use as-is. Partners should not edit, alter, or add to these graphics unless the asset has been clearly marked as a customisable template.
We recommend tailoring your posts to speak to the specific challenges and industries your clients operate in, while still using the approved visuals and messaging tone. Consider the below key messages when referring to feature benefits:
Each of these themes has accompanying visual assets that present the data and solution benefits in a visually compelling way. Pairing these graphics with captions that make it clear how you can help, will be a great way to showcase your expertise and partnership with Employment Hero.
To further assist you with crafting valuable solution-focused content, we recommend:
Staying close to the latest developments ensures you're always equipped to communicate the most current features and the value they deliver to customers.
To ensure your social content gets seen and drives the right type of interaction, it’s helpful to understand the basics of timing, frequency, and engagement.
We recommend posting about Employment Hero approximately once or twice a month. This frequency keeps your audience informed without overwhelming them. The best times to post tend to be weekday mornings, especially Tuesday, Wednesday, or Thursday, between 9:00am and 11:00am. However, this can vary based on your audience's behaviour, so it’s worth experimenting to see what works best for your network.
It’s also important to interact with Employment Hero’s official channels. Follow our brand pages on LinkedIn, Facebook, and Instagram. When you see relevant posts, consider resharing them with a short comment of your own. Tag @EmploymentHero in your posts and use hashtags like #EmploymentHero and #EmploymentHeroPartner to connect with our broader partner network.
When writing captions, aim to keep them concise but compelling. Start with an insight or question to spark interest, follow with a short explanation of the value or solution, and end with a call to action (CTA). As a partner, your CTA should always direct prospects back to you, whether that’s encouraging them to message you directly, book a call, or visit your own website.
Avoid linking to Employment Hero’s website or directing people to our lead forms, as this can result in the lead being treated as a direct customer and may create channel conflict. Instead, use phrases like “DM me to learn more,” “Get in touch to find out how this works,” or “Let’s chat about how this could support your business.” This keeps the conversation, and the relationship, within your control.
Avoid overly salesy or generic language. Instead, focus on how Employment Hero solves real problems. Speak in a tone that reflects your own voice and business personality, while staying aligned with the clear, empowering, and helpful tone of Employment Hero.
Lastly, remember that social media is a conversation, not just a broadcast. When people comment, like, or ask questions, respond promptly and with a helpful mindset. Every interaction is an opportunity to build trust and connection.
Now that you’ve reviewed the guide, it’s time to put your social media strategy into motion. Here's how you can get started:
Consistency is key—so start small, stay active, and let your posts build momentum. The more value you share, the more awareness and interest you’ll generate for your business and the Employment Hero platform.
Social media is a powerful tool for amplifying your expertise and the solutions you represent. As a partner, your voice plays a crucial role in building awareness and trust for Employment Hero in local markets. This guide ensures that your communications remain consistent with our brand, while still allowing you to express your unique voice and value.
As a partner representing Employment Hero, your social media presence reflects both your business and ours. It is important that your communications align with the empowering image of the Employment Hero brand.
When referencing Employment Hero, always use the full brand name. Avoid abbreviations such as "EH" unless you're referencing a product-specific acronym that has been clearly introduced and contextualised. The term "Employment Hero" should be treated as a proper noun and written with capital letters in all instances.
When speaking about Employment Hero, it is important to make it clear that you are a partner and not a representative, employee, or spokesperson for the brand. Using phrases like "As an Employment Hero Partner..." or "Proud to partner with Employment Hero..." is a good way to maintain transparency and credibility.
Employment Hero enables partners with a suite of social media assets that are professionally designed and fully aligned with our brand guidelines. These assets have been developed to ensure visual consistency, messaging integrity, and ease of use across platforms. Where available, we strongly encourage partners to use these pre-approved materials to promote Employment Hero’s solutions and partnership. They are designed to help you make an impact while reinforcing brand trust and recognition.
However, we understand that there are times when partners may wish to create their own social media content tailored to specific audiences or campaigns. In these cases, partners are welcome to develop their own visuals and messaging, provided they follow our partner brand guidelines carefully. These guidelines outline the correct use of approved Partner Badges and Employment Hero logo, along with important considerations around brand tone, clarity, and accuracy.
If creating your own assets, please ensure that they are shared from your business perspective and not in a way that suggests you represent the Employment Hero brand directly. Avoid positioning your content to look or sound as though it was published by Employment Hero itself. Instead, make it clear that you are a partner sharing valuable insights, products, or services offered through the Employment Hero platform.
In addition to brand-focused posts, many partners use social media to highlight Employment Hero’s product features and how they help solve everyday business problems. This is an excellent way to start conversations with your audience, build credibility as a solution provider, and generate interest in what Employment Hero can offer.
To make this easy, we provide graphics that showcase key Employment Hero solutions. Each campaign is built around a core insight or pain point that resonates with business owners, HR professionals, and payroll specialists. You can access the full suite of graphics here. These assets have been designed and approved for partner use as-is. Partners should not edit, alter, or add to these graphics unless the asset has been clearly marked as a customisable template.
We recommend tailoring your posts to speak to the specific challenges and industries your clients operate in, while still using the approved visuals and messaging tone. Consider the below key messages when referring to feature benefits:
Each of these themes has accompanying visual assets that present the data and solution benefits in a visually compelling way. Pairing these graphics with captions that make it clear how you can help, will be a great way to showcase your expertise and partnership with Employment Hero.
To further assist you with crafting valuable solution-focused content, we recommend:
Staying close to the latest developments ensures you're always equipped to communicate the most current features and the value they deliver to customers.
To ensure your social content gets seen and drives the right type of interaction, it’s helpful to understand the basics of timing, frequency, and engagement.
We recommend posting about Employment Hero approximately once or twice a month. This frequency keeps your audience informed without overwhelming them. The best times to post tend to be weekday mornings, especially Tuesday, Wednesday, or Thursday, between 9:00am and 11:00am. However, this can vary based on your audience's behaviour, so it’s worth experimenting to see what works best for your network.
It’s also important to interact with Employment Hero’s official channels. Follow our brand pages on LinkedIn, Facebook, and Instagram. When you see relevant posts, consider resharing them with a short comment of your own. Tag @EmploymentHero in your posts and use hashtags like #EmploymentHero and #EmploymentHeroPartner to connect with our broader partner network.
When writing captions, aim to keep them concise but compelling. Start with an insight or question to spark interest, follow with a short explanation of the value or solution, and end with a call to action (CTA). As a partner, your CTA should always direct prospects back to you, whether that’s encouraging them to message you directly, book a call, or visit your own website.
Avoid linking to Employment Hero’s website or directing people to our lead forms, as this can result in the lead being treated as a direct customer and may create channel conflict. Instead, use phrases like “DM me to learn more,” “Get in touch to find out how this works,” or “Let’s chat about how this could support your business.” This keeps the conversation, and the relationship, within your control.
Avoid overly salesy or generic language. Instead, focus on how Employment Hero solves real problems. Speak in a tone that reflects your own voice and business personality, while staying aligned with the clear, empowering, and helpful tone of Employment Hero.
Lastly, remember that social media is a conversation, not just a broadcast. When people comment, like, or ask questions, respond promptly and with a helpful mindset. Every interaction is an opportunity to build trust and connection.
Now that you’ve reviewed the guide, it’s time to put your social media strategy into motion. Here's how you can get started:
Consistency is key—so start small, stay active, and let your posts build momentum. The more value you share, the more awareness and interest you’ll generate for your business and the Employment Hero platform.
