Simple SEO Guide for Partners

How to Get Found Online for Payroll, HR, and Employment Services

As an Employment Hero partner referring our solutions or offering employment services, your website can (and should) be one of your best lead generation tools.

But great services won’t generate demand on their own — you need the right people to find you. That’s where SEO (Search Engine Optimisation) comes in.

Here’s a straightforward guide to help you optimise your website and blog content so potential clients can find you when they’re searching for help with employment challenges.

1. Understand What Your Clients Are Searching For

Start by thinking like your ideal customer. What are they typing into Google when they need help?

Some common search types include:

• “Best outsourced payroll service for small business”
  
  
• “HR software for growing teams”
  
  
• “How to manage onboarding remotely”
  
  
• “Employment compliance for retail businesses”
  
  

Use tools like Google Keyword Planner to find the exact terms people are searching. Prioritise keywords that relate to your services and target market.

👉 Tip: Long-tail keywords like “payroll for hospitality” often have less competition and more intent than broad ones like “payroll.”

2. Create Content That Answers Their Questions

Once you’ve identified key search terms, build content around them. This is where blog posts and resource articles come in.

Examples of content that performs well:

• Guides: “The Complete Guide to Hiring in 2025”
  
  
• FAQs: “What Does Outsourced Payroll Include?”
  
  
• Checklists: “HR Compliance Checklist for Employers”
  
  
• How-Tos: “How to Automate Timesheets Using Employment Hero”
  
  
• Comparisons: “Stand alone payroll vs. all-in-one patforms: What’s Best?”
  
  

Make the article genuinely helpful — Google prioritises content that solves a problem.

👉 Tip: Use Employment Hero’s partner content as inspiration or adapt approved assets for your own blog.

3. Optimise Your Blog Post Structure

To get noticed by search engines and human readers:

• Use your keyword in the title, URL, and first paragraph
  
  
• Break up text with headings (H2s and H3s)
  
  
• Keep paragraphs short and scannable
  
  
• Add internal links (to other pages on your site)
  
  
• Include external links to authoritative sources like Employment Hero
  
  
• Use alt text for any images
  
  

4. Focus on Local SEO

If you service a specific region or country, make it clear on your website.

Examples:

• “Outsourced HR support for UK small businesses”
  
  
• “Melbourne-based payroll consultants for growing teams”
  
  

Add your location in page titles, meta descriptions, and even your blog content. Also, make sure your Google Business Profile is claimed and up to date.

👉 Tip: Encourage happy clients to leave Google reviews — they help with both trust and search rankings.

5. Don’t Forget Website Basics

SEO isn’t just about content — your site itself needs to be easy to find, use, and index.

Make sure:

• Your site is mobile-friendly
  
  
• Pages load quickly
  
  
• You have an SSL certificate (https:// in your domain)
  
  
• Pages have clear meta titles and descriptions
  
  
• You avoid duplicate content
  
  
• Each service has its own page (don’t lump HR, payroll, and onboarding together)
  
  

👉 Tip: Use tools like SEMrush or Yoast SEO (on WordPress) to run quick audits and get improvement tips.

6. Be Consistent

SEO isn’t a one-off effort. Publishing new, relevant content regularly shows Google (and your clients) that you’re active, reliable, and current.

Set a goal to:

• Publish a new blog or article monthly
  
  
• Refresh older posts with updated stats or CTAs
  
  
• Share every post across your social and email channels
  

👉 Tip: Reuse long-form blog content as snippets for social media or include it in client newsletters.

Final Tip: Use Our Content to Help

Employment Hero partners have access to a growing content library, including blogs, fact sheets, and thought leadership assets that can be adapted for your site.

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