Promoting Your Employment Hero Partnership: An SEO & GEO Guide

Getting listed on the Employment Hero Partner Directory is a great first step to building awareness of your services. To maximise the visibility of our partnership, we highly recommend announcing it across your own website and social channels.

Cross-promoting isn't just about awareness—it creates a web of trust signals that search engines and AI tools rely on. By linking to each other, we prove to these platforms that our partnership is credible, active, and valuable to your audience.

Use this guide to leverage Search Engine Optimisation (SEO) and Generative Engine Optimisation (GEO) to promote our integration.

The Basics: SEO vs. GEO

If you are navigating search and AI visibility for your consultancy, here is a quick breakdown of how these two mechanisms work:

• SEO (Search Engine Optimisation): Think of this as helping search engines understand and trust your services. When a business searches for a ‘payroll implementation expert,’ Google wants to provide the most helpful and credible answer. By using the exact words your clients use, organising your page clearly, and connecting your site to trusted platforms like Employment Hero, you make it easy for search engines to confidently recommend you.
• GEO (Generative Engine Optimisation): AI tools like ChatGPT and Gemini now answer questions directly from web content. They do this by connecting the dots between brands, locations, and services. The more clearly your profile mentions your services alongside Employment Hero, specifically states your region, and explains exactly how you help, the more likely you are to be recommended in AI-generated answers. (Note: AI tools rely on traditional search results, meaning good SEO is the first step to good GEO!)

5 Ways to Promote Your Partner Profile

1. Build a Dedicated Partner Page

Create a standalone page on your website specifically about your Employment Hero partnership.

• Optimal URL Structure: [yoursite.com/employment-hero-implementation-partner]
• Page Title & Main Heading: Include both names clearly.
  Example: Employment Hero Referral Partner - [Your brand]
• Essential Content:
  
  • Your company name, city, and region stated clearly.
  • Your official Employment Hero partner status.
  • Specific services you provide to Employment Hero clients, explicitly naming the modules (e.g., Payroll, HR).
  • The specific industries you specialise in.
• Required Linking Strategy:
  
  • Link 1: Point to your specific Employment Hero listing ([employmenthero.com/partner/yourbrand/) using the exact clickable text: Employment Hero + [Your brand] Referral partner.
  • Link 2: Point to the main Employment Hero directory ([employmenthero.com/partner-directory/]) using one of these anchor texts: Employment Hero referral partners, or Employment Hero referral partner directory. You can also use your specific partner status - Employment Hero Certified Partner or Employment Hero Bureau Accounting Partner.

2. Write an Announcement Blog Post

Publishing an announcement post creates an additional pathway for prospects to find you and signals to search engines that a new partnership exists.

• Example Title: [Your Company] is now a Employment Hero partner
• Essential Content:
  
  • A brief explanation of what Employment Hero is.
  • What this partnership means for your clients.
  • Your region and the industries you serve.
• Required Linking Strategy:
  
  • Link to the dedicated partner page on your own site.
  • Link to your Employment Hero listing page using the anchor text: Employment Hero + [Your brand] referral partner.
  • Link to the main Employment Hero partner directory using a relevant anchor text (as listed in step 1).

3. Amplify on LinkedIn, X, and Active Social Profiles

Social posts act as a vital freshness and activity signal for AI tools.

• Visibility Checklist for AI & Search:
  
  • Full Names: Name your company, your city, and Employment Hero in full. Avoid abbreviations.
  • Clear Specialism: State your niche explicitly (e.g., "We specialise in Employment Hero Payroll implementation for Melbourne hospitality businesses").
• Linking & Tagging:
  
  • Include links to your dedicated partner page, your Employmnet Hero Partner Directory, and the main Employment Hero Partner Directory.
  • Tag us so we can reshare and amplify your post! @employmenthero

4. Write Niche Content Targeting Local Questions

AI tools surface specific, expert content for highly targeted queries (e.g., 'Employment Hero HR Consultants for NDIS providers'). Write blog posts answering these exact questions.

• Post Idea 1: How [Country/Region/City] [Industry] Businesses can stop wasting Time on manual payroll (why we suggest Employment Hero)
• Post Idea 2: Why we recommend Employment Hero to [Industry] businesses struggling with HR Compliance
• How [Your Business name] can connect your bespoke proprietary software to Employment Hero with custom API intergrartions
• Formatting Rule: Each niche post must name Employment Hero prominently, link to your Employment Hero Partner Directory listing, and link back to your own dedicated partner page.

5. Maintain Consistent Business Details

Your business Name, Address, and Phone number (NAP) must be identical across your Employment Hero listing, your website, and your Google Business Profile.

• Why it matters: Consistency builds immense trust with search engines.
• Rule of thumb: Avoid small differences like "St" vs. "Street." Pick one format and stick to it everywhere.
• Action: If you don't have a Google Business Profile yet, set one up immediately!

🔄 Keep Everything Updated (Freshness Matters)

Search engines and AI tools heavily prioritise up-to-date, relevant information. When your business grows or changes, ensure your web presence reflects it:

‍Timestamp Pages - Add "Updated [Month YYYY]" visibly on your dedicated partner page.

Publish Updates - Write a quick post whenever you add a new service, open a new office location, or hit a new partner milestone.

Update Employment Hero Listing - Ensure your Employment Hero listing is always current so we display your latest features and correct contact information.

Feature a Video (Bonus) -Embed a video or screenshare on your dedicated page showing how you partner with Employment Hero. Rich media boosts engagement and SEO! You can view our video guide here.

Partner Resources

• Partner Brand Guidelines: Access our branding hub for official logos and styling guides to ensure your pages look perfectly aligned.
• Listing Management: Don't forget that you can update your Employment Hero Partner Directory listing at any time to reflect new features, updated logos, or new website links. You can submit your request here.

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