Promoting Your Employment Hero Integration: An SEO & GEO Guide

Getting listed on the Employment Hero Integration website is a great first step to building awareness of your integration. To maximise the visibility of our partnership, we highly recommend announcing it across your own website and social channels.

Cross-promoting isn't just about awareness—it creates a web of trust signals that search engines and AI tools rely on. By linking to each other, we prove to these platforms that our partnership is credible, active, and valuable to your audience.

Use this guide to leverage Search Engine Optimisation (SEO) and Generative Engine Optimisation (GEO) to promote our integration.

The Basics: SEO vs. GEO

If you are new to the world of search and AI visibility, here is a quick breakdown of how these two mechanisms work hand-in-hand:

• SEO (Search Engine Optimisation): Think of this as helping search engines understand and trust your software. When someone searches for ‘best rostering software for HR,’ Google wants to provide the most helpful, credible answer. By using the exact terms your customers use, organising your page clearly, and connecting yourself to trusted platforms like Employment Hero, you make it easy for search engines to confidently recommend your app.
• GEO (Generative Engine Optimisation): Large Language Models (LLMs) like ChatGPT, Gemini, and Claude now answer questions directly from web content. They do this by connecting the dots between brands, locations, and services. The more clearly your content mentions your software alongside Employment Hero, specifically states your region, and explains exactly how you help, the more likely you are to be recommended in AI-generated answers. (Note: AI tools rely on traditional search results, meaning good SEO is the first step to good GEO!)

4 Ways to Promote Your Employment Hero Partnership

1. Build a Dedicated Integration Page

Create a standalone page on your website specifically about your Employment Hero integration. This should be a dedicated resource, not just a passing mention in a blog post or a bullet point on a features list.

• Optimal URL Structure: [yoursite.com/employment-hero-integration/] 
• Page Title & Main Heading: Include both brand names clearly.
  Example: [Your Software] + Employment Hero Integration
• Essential Content:
  
  • Function: What the integration specifically does.
  • Audience: Who it is for (be explicit about industry, business size, and region—e.g., "Built for Australian SMBs" or "Available for UK businesses").
  • Workflow: How it works in a few simple steps.
• Required Linking Strategy:
  
  • Link 1: Point to your specific EH integration listing page ([employmenthero.com/integrations/yourbrand/) using the exact anchor text: Employment Hero + [Your brand] Integration.
  • Link 2: Point to the main EH integrations hub ([employmenthero.com/integrations/]) using the anchor text: Employment Hero Integrations or Employment Hero Integration Partners.
  • Pro Tip: Always use descriptive anchor text. Never use generic phrases like "click here."

2. Write an Announcement Blog Post

Publishing an announcement post creates an additional pathway for prospects to find you and signals to search engines and LLMs that a new, active integration exists.

• Example Title: [Your Software] now integrates with Employment Hero
• Essential Content:
  
  • What the integration does and the specific problem it solves.
  • Who benefits and how (name the specific use cases and region).
• Required Linking Strategy:
  
  • Link to your newly created dedicated integration page ([yoursite.com/employment-hero-integration/]).
  • Link to your EH integration listing page using the anchor text: Employment Hero + [Your brand] Integration.
  • Link to the main EH integrations hub using the anchor text: Employment Hero Integrations.

3. Amplify on LinkedIn, X, and Active Social Profiles

Social platforms are constantly crawled by AI tools. Regular social posts drive immediate traffic and prove to algorithms that your partnership is alive and active.

• Visibility Checklist for AI & Search:
  
  • Full Names: Name both brands in full (e.g., "[Your Software] + Employment Hero"). Avoid abbreviations.
  • Clear Function: State the exact function (e.g., "Automatically sync payroll journals", rather than vague marketing speak like "Streamline your workflow").
  • Region: Specify your market (e.g., "For Australian SMBs", "For UK payroll teams").
• Linking & Tagging:
  
  • Include links to both your dedicated integration page and your EH integration listing.
  • Tag us so we can reshare and amplify your post! @employmenthero

4. Update Your Integrations Index Page

If your website features a directory or index page listing all of your technology partners, ensure Employment Hero is added.

• Action: Add the Employment Hero logo/name to your index and link it directly to the dedicated integration page you built in Step 1.

Keep Everything Updated (Freshness Matters)

Search engines and AI tools heavily prioritise up-to-date, relevant information. When you launch new features or make improvements, ensure your web presence reflects it:

‍Timestamp Pages - Add "Updated [Month YYYY]" visibly on your dedicated integration page.

Publish Updates - Write a quick follow-up blog post whenever major new features are released.

Update EH Listing - Use the partner submission form to update your Employment Hero listing so we are always displaying your latest features, logos, and links.

Feature a Video (Bonus) -Embed a video or screenshare on your dedicated page showing exactly how to connect and use the integration. Rich media boosts engagement and SEO! You can view our video guide here.

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Partner Resources

• Partner Brand Guidelines: Access our branding hub for official logos and styling guides to ensure your pages look perfectly aligned. Click here to access the guide.
• Listing Management: Don't forget that you can update your Employment Hero Integration listing at any time to reflect new features, updated logos, or new website links. You can submit your request here.

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