Promoting Your Employment Hero Partnership: A Quick Guide to Video Content

Creating video content is one of the most effective ways to engage your audience and boost your digital footprint. People increasingly prefer visual content, and search engines reward it.

The SEO & AI Value of Video

• SEO (Search Engine Optimisation): Embedding a video on your dedicated partner page significantly increases "dwell time" (how long a user stays on your page), which is a massive trust signal to Google. Furthermore, YouTube videos frequently appear directly in Google Search and AI Overviews.
• GEO (Generative Engine Optimisation): AI models actively crawl and read video transcripts to build step-by-step answers for "how-to" queries. Having video content provides another rich data source for AI to associate your brand with Employment Hero.

Here is your guide to creating, optimising, and publishing video content for your partnership.

Simple Ways to Create Your Video

You don't need a Hollywood budget to make high-performing content. Aim for a concise 2 to 3-minute video. If your explanation is highly complex, break it down into a few shorter, easily digestible clips.

• Option 1: Screenshare & Record. Use a meeting tool (like Zoom, Google Meet) or a screen recording tool (like Loom) to record a walkthrough of the software, a brief presentation, or simply yourself talking to the camera.
• Option 2: Simple Video Editors. Use tools like Canva to easily compile recordings, add text overlays, and apply your branding.
• Note: If you already have professionally produced videos, absolutely use those!

Tailoring Content to Your Partner Type

Your video should speak directly to the specific value you provide. Follow the framework that matches your partner type:

1. Integration Partners: The Walkthrough

Create a simple screen-share video showing how your software interacts with Employment Hero.

• What to include: Exactly how the integration works, the core features/benefits, and the step-by-step process to connect the two platforms.
• Example Title: How to integrate [Your Software] with Employment Hero

2. Certified Implementation Partners: The Service Overview

Share the services you offer and how they complement the Employment Hero platform.

• What to include: An overview of your business, your core industries and geographic regions, how your implementation process works, and the ultimate benefit to the client (e.g., “One point of billing and localized support”).
• Example Title: [Business Name]: Managing your HR tech with Employment Hero implementations

3. Referral Partners: The Recommendation

Give an overview of your advisory services and explain why Employment Hero is your platform of choice.

• What to include: An overview of your service, how you work with Employment Hero, and the specific client pain points the platform solves for your target audience.
• Example Title: Why [Your Brand] recommends Employment Hero for [Region/Industry] businesses

Optimising for search & AI visibility

To ensure search engines and AI tools properly index your video, follow these crucial upload steps:

• The description: Include a plain-language summary of the video. Write out both brand names in full, state your specific region/industry, and include clear links to both your dedicated website page and your Employment Hero listing.
• The transcript (crucial): YouTube auto-generates captions, but it frequently misspells SaaS brand names and technical terms. Always upload a manually corrected text transcript. This ensures search engines and LLMs understand the exact brand entities and keywords perfectly.

Publishing your content

Maximise the lifespan of your video by distributing it across multiple channels:

1. Your website: Embed the video directly onto the dedicated Employment Hero partner page on your site.
2. YouTube: Upload it to your company’s active YouTube channel.
3. Your Employment Hero listing: You can add your video content directly to your Employment Hero Partner Directory or Integration Listing page.
   
   • Action: Submit your video update via the partner request form.
4. Mutual distribution integrations only): For high-quality integration walkthroughs, we may publish your video on the Employment Hero Help Centre or our official YouTube channel to assist mutual clients.

Remember: Keep your videos fresh. When major new features or UI changes are rolled out, record a quick update so your content always reflects the current platform.

Partner Resources

• Partner Brand Guidelines: Access our branding hub for official logos, cobranding rules and your Employment Hero Partner Badge. Click here to find out more.
• Listing Management: You can update your Employment Hero Integration or Partner listing at any time to add new videos, features, or updated links. Submit your requests via the partner request form here.

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