Promoting Employment Services

Whether you're promoting Employment Hero as payroll, HR, recruitment, onboarding or our all-in-one Employment Operating System, how you position and promote your services matters. You’re not just selling a product—you’re offering clients real outcomes: time saved, risk reduced, growth enabled.

As businesses face new pressures, rising compliance complexity, talent shortages, cost containment and hybrid work models, there’s more demand than ever for providers who can simplify employment.

Here are some strategies to promote your services in a way that resonates with employers today.

1. Lead with Business Impact, Not Software Features

Your audience doesn’t buy tech—they buy solutions to their problems. Don’t lead with platform specs. Lead with the outcomes you deliver.

Think:

• “Reduce admin by 80% with automated onboarding.”
  
  
• “Stop payroll errors before they happen.”
  
  
• “Consolidate HR, payroll, and performance in one platform—no more double-handling.”
  
  

This applies whether you're selling or referring services alone or wrapping services around software.

👉 Tip: Focus on solving common pain points—manual admin, disconnected systems, compliance risks, poor visibility, or high staff turnover.

2. Use Case Studies and Real Client Wins

Prospective clients want proof. Case studies—even short ones—are powerful tools to build trust and show the real value of your offering.

What to include:

• The client’s challenge (e.g. outdated HR systems, payroll errors, inconsistent onboarding)
  
  
• Employment Hero as a solution (what platform or service you implemented and how)
  
  
• The outcome (what changed—saved time, reduced errors, improved retention, etc.)
  
  

Even if you don’t have formal case studies, client quotes, screenshots, or before/after results go a long way.

👉 Tip: Keep a running list of wins and metrics you can repurpose in proposals, sales conversations or LinkedIn posts.

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3. Tailor Messaging by Client Type

Your clients aren’t all the same—so your messaging shouldn’t be either.

A hospitality client might care about rostering, timesheets and compliance. A professional services firm may focus on performance reviews and retention. A growing tech company may want scalable HR workflows and integrations.

Group your promotions by:

• Industry vertical (e.g. NDIS, retail, trades, education)
  
  
• Business size (e.g. 10–50 employees vs 250+)
  
  
• Stage of maturity (manual vs partially automated vs fully digitised)
  
  

👉 Tip: Build templated email copy or landing pages for each audience—so they immediately see how you can help businesses like theirs.

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4. Leverage Partner Positioning—You’re the Expert

As an Employment Hero partner, you benefit from access to the tech—but your strength is your ability to refer as trusted adviser, implement it effectively and support clients long term.

Position your business as:

• An Employment Hero partner who knows how to get the most from the platform
  
  
• A specialist in employment technology
  
  
• A hands-on guide through onboarding, setup and optimisation
  
  

You’re not reselling software—you’re solving the “how” for your clients.

👉 Tip: Add your Employment Hero partner badge to your website and proposals. Talk about the real support and service you provide alongside our platform.

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5. Promote Broader Employment Solutions, Not Just Payroll

If you’re only marketing payroll, you’re likely leaving value on the table. Businesses today are looking for holistic employment solutions—and your offering may already cover more than you’re promoting.

Promote the full scope of our Employment Operating System:

• Recruitment and hiring
  
  
• Digital onboarding and induction
  
  
• Compliance management
  
  
• Time and attendance
  
  
• Employee self-service and engagement tools
  
  
• Performance and goals
  
  
• HR support and advice
  
  

Even if you only referring these services with Employment Hero, showing you can facilitate or connect your clients with the right tools gives you an edge.

👉 Tip: Map your service offering across the employment lifecycle and reflect this clearly on your website and pitch decks.

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6. Build a Repeatable Marketing Engine

Promotion shouldn’t be one-off. A simple, consistent marketing engine helps keep you visible and attract new leads.

Things to implement:

• Monthly email updates with tips, product updates or compliance reminders
  
  
• Social media posts highlighting use cases, updates or client outcomes
  
  
• A lead magnet (like a payroll health check or HR checklist) to capture interest
  
  
• Webinars, partner co-marketing, or short videos showing how you help clients
  
  

👉 Tip: Make use Employment Hero’s Marketing Development Fund to create meaningful content and campaigns. 

Final Thoughts

Today’s clients aren’t just buying payroll—they’re looking for employment partners who make compliance easier, admin faster and growth simpler.

As a service provider in this space, your promotion strategy should reflect your real-world value: streamlining operations, reducing risk, and improving the employee experience.

And remember—when you position yourself as the go-to for leading employment solutions, you're no longer competing just on price. You're competing on value, capability and trust.

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